The world of digital collectibles known as NFTs have been going strong since taking off a few weeks back, and the latest musical act to get in on it is Doja Cat. The singer announced the launch of her own curated NFT marketplace, called Juicy Drops, as well as the debut of her first NFT collection, which arrives this Friday, April 23.
The Juicy Drops marketplace is a collaboration with Intellctable Holdings, a new NFT-focused company founded by 20-year music executive Shannon Schlappi. The marketplace’s first official drop features a collection of NFTs made in collaboration with toy designer BOOMTRONIC. Doja’s NFTs, which are inspired by her performance at last month’s Grammy Awards, sports a collection of 3-D digital graphics that includes a spinning, metallic Doja image in a gilded frame, as well as an image of her cat Raymus. The collection comes in six different colors with varying tiers of available quantities and price points. For instance, there’s a very rare “Metallic” tier with three different rarities and a “Flavored” tier with three additional rarities. Buyers who collect all six will earn a chance to be rewarded with a very rare “Mystery” tier that will not be for sale.
Doja spoke about the new venture in a press release. “I’m helping to launch my NFT company so that I can actually own and control my art,” she wrote. “I want to be able to make all decisions related to my creative vision and help other artists do the same. My ownership also allows me to direct how we can give back to causes that I truly believe in.”
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